Press Release
NAX Group Expands Leadership Team With the Appointment of Two New Executive Hires
Maher Masri and Ben Armstrong join NAX as Global President and Global Chief Product Officer.

‍‍MANHATTAN BEACH, CA, January 2, 2023: New Asset Exchange (NAX), a software and services company that brings liquidity to corporate assets through the development of new asset-backed ventures, today announces the addition of two executives to its leadership team: Maher Masri, Global President, and Ben Armstrong, Global Chief Product Officer. With decades of combined experience in their respective fields, Masri and Armstrong will be integral in leading NAX into its next phase of growth.

“As NAX continues to scale our operations globally, these key new hires will further strengthen our leadership team and extend our capabilities across our people, products, and operations. We are thrilled to welcome them to NAX,” said Jeff Schumacher, Founder & CEO, NAX Group.

As Global President, Masri will lead the product commercialization and software business at NAX. He is a seasoned business builder and operator with 25 years of experience driving growth with leading brands across technology, consumer, media, financial, and private equity sectors. Prior to joining NAX, Maher served as the Senior Managing Director at Accenture leading the North America Growth Strategy Practice. He also led North America for BCG Digital Ventures, an early stage venture and investment firm that has launched over 200+ companies.

“I am delighted to join NAX at this pivotal stage in its expansion. NAX’s ability to not only commercialize new products but to create entirely new markets is truly unique. We are excited to take to market new and disruptive ways to drive growth that weave together our distinctive talent and proprietary technology,” said Maher Masri, Global President, NAX Group. 


As Global Chief Product Officer, Armstrong will lead the development of NAX’s technology platform. Prior to NAX, he served as the Chief Marketing Officer and GM of Direct at Bestow, the leading SaaS platform for the life insurance industry where he launched innovative new services and delivered positive unit economics. He brings a unique blend of corporate strategy, product management, marketing, and finance expertise gained from senior roles at McKinsey, Visa, and Oportun as well as a track record of building AI-driven platforms that deliver double digit growth. 

“The market is ripe with opportunities for those who are able to transform their dormant data assets into innovative products and solutions. I could not be more excited to join NAX as Global Chief Product Officer and lead the development of NAX’s technology platform to accelerate time to value for our ventures, ” said Ben Armstrong, Global Chief Product Officer, NAX Group. 

NAX formally launched in January 2021 after two and a half years in stealth development. It focuses on building new markets and ecosystems around corporate assets. NAX is already working with leading global businesses in several key industries, and is supported by operating partners from global leaders in trading, banking, and underwriting.

For further information please contact:

Alexander Schlaubitz
Managing Director, Germany
NAX Group
Email: alexander.schlaubitz@naxgrp.com


About NAX Group 

NAX (New Asset Exchange) is a software and services company that brings liquidity to corporate assets through the development of new asset-backed ventures. We leverage our proprietary platform to discover products within 90 days and launch them at scale within nine months, creating unfair advantages and outsized growth while solving some of the world’s most pressing challenges.

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